The main weaknesses of W4K are as follows:

-	W4K is a relatively small player with only 10% market share.  W4K is also very small with regards to the firms competing for discount retailer business.
-	W4K’s product line is limited to wood products.  This could be problematic in light of the cheaper cost and solid durability of alternate materials.
-	W4K has a higher cost structure than mass-producers due to the custom-made nature of the products.
-	W4K currently only offers a very limited product selection.  Many of the competitors offer more products from which to choose.